Blogging

Four proven ways to book more clients

We all want more clients, right? If you answered no and you have plenty of business now and lined up then congratulations that’s brilliant! But for the majority of us, especially small businesses that work on one-off projects we need to work on ways to find more clients.

I’ve used all these methods with positive results, why not try one a week every day and see what happens? Try, measure, tweak, try again.

1. Social Media! Haha! I had to feature this as my top strategy, of course I’m slightly bias! A lot of people say to me ‘I’m on social media, but it isn’t working, I’m not getting any business.’ But it doesn’t work if you are just ‘on’ social media you have to DO IT! You need to decide what platform(s) are the ones your ideal clients use and then consistently engage with people there ensuring you are clear on your business message and giving away your expertise - be generous with your advice.

2. Referrals. In a recent seminar I attended with Oliver Dax he revealed that referrals are the number one way to get new business & have a typical conversion rate of 67% compared to cold calling which is only 3%. Surprisingly only 11% of business owners ask for referrals, but 91% are happy to give them. So as the saying goes if you don’t ask you don’t get!

3. Blogging. Not only does regular blogging dramatically improve your SEO opportunities but it also is the best way to demonstrate your skills & expertise. People work with people they like, know & trust and guess what…. Blogging is a brilliant way to build the like, know, trust factor and establish yourself as the go-to expert in your niche.

4. Networking. Technology is amazing these days, but we can’t and shouldn’t attempt to replace good old fashioned face to face networking. When you network within a circle of people who have the same values and goals as you, you find yourself in a very like minded community full of potential clients.

If you’re looking for a female focused small business networking community that can help you get more clients, then look no further than Come Network With Me!

CNWM has a variety of different networking experiences for women in business in Bristol & the South West.

 

More than a blog: 16 Ways to Repurpose Your Content by Amy Morse

I'm delighted to share this guest blog with you from the very talented and wonderful Amy Morse.

Author and entrepreneur, Amy Morse, has a background in skills training, business support and writing. She now works with small businesses to help them tell the story of their business well in their own words. She offers workshops, 1:1 support, proof reading services and eBooks to help businesses write their way to success.

Amy writes fiction as, Amy C Fitzjohn and her thriller fiction novels are available on Amazon.

 

For a small business, having a blog on your website is a great way to show your expertise in your field, build your authority as a business and boost your ranking on Google searches. It’s also social media gold dust - if you write a blog, you’ll never run out of informative content to share!

As you get into the swing of blogging regularly, you will naturally build up a library of content. This knowledge has value and can therefore add value to the portfolio of your business.

Every time you write a piece of content you’re creating something new, something with the potential to use over and over again.

I recently told a client I was lazy. He gave me a crooked look and said; “Way to sell yourself, Amy?”

…I’m lazy because: I like to have simple systems and processes in place so I can get stuff done, quickly and effectively, leaving room in my day to do what I enjoy. There’s no sense in constantly reinventing the wheel. I want to do something once then re-use, re-purpose and recycle it (without being repetitive).

When you create a new piece of content, look for opportunities to use that knowledge in different ways. Here are 16 ways to make the most out of that piece of content:

It’s not just a blog post, it can also be…

1.       Workshop handouts

2.       The basis of a face to face workshop

3.       A flow chart

4.       Built into an online course

5.       Visually represented as an infographic

6.       Recorded as a podcast

7.       Presented in video form

8.       Turned into a cartoon

9.       A printable

10.    Made into a quiz

11.    Gamified (turn into a game)

12.    Revisited and referenced into an updated post

13.    Used as a checklist

14.    Presentation slides to deliver as a talk

15.    Crib sheet / handout for a 1:1 discussion

16.    Expanded on to form the basis of an eBook

What innovative ways have you repurposed your content? 

If you want to be better at blogging for your businesses, I’m in the process of writing ‘Blogging for Business’ - the book will be available in August, please get in touch if you’d like a pre-order review copy or would like to be notified when it’s released.