Networking

Four proven ways to book more clients

We all want more clients, right? If you answered no and you have plenty of business now and lined up then congratulations that’s brilliant! But for the majority of us, especially small businesses that work on one-off projects we need to work on ways to find more clients.

I’ve used all these methods with positive results, why not try one a week every day and see what happens? Try, measure, tweak, try again.

1. Social Media! Haha! I had to feature this as my top strategy, of course I’m slightly bias! A lot of people say to me ‘I’m on social media, but it isn’t working, I’m not getting any business.’ But it doesn’t work if you are just ‘on’ social media you have to DO IT! You need to decide what platform(s) are the ones your ideal clients use and then consistently engage with people there ensuring you are clear on your business message and giving away your expertise - be generous with your advice.

2. Referrals. In a recent seminar I attended with Oliver Dax he revealed that referrals are the number one way to get new business & have a typical conversion rate of 67% compared to cold calling which is only 3%. Surprisingly only 11% of business owners ask for referrals, but 91% are happy to give them. So as the saying goes if you don’t ask you don’t get!

3. Blogging. Not only does regular blogging dramatically improve your SEO opportunities but it also is the best way to demonstrate your skills & expertise. People work with people they like, know & trust and guess what…. Blogging is a brilliant way to build the like, know, trust factor and establish yourself as the go-to expert in your niche.

4. Networking. Technology is amazing these days, but we can’t and shouldn’t attempt to replace good old fashioned face to face networking. When you network within a circle of people who have the same values and goals as you, you find yourself in a very like minded community full of potential clients.

If you’re looking for a female focused small business networking community that can help you get more clients, then look no further than Come Network With Me!

CNWM has a variety of different networking experiences for women in business in Bristol & the South West.

 

7 things I do that make introverts feel at ease

1. Create an environment where there are no surprises. Introverts prefer to know what’s happening, where & when. This reduces the build up of anxiety - as much as possible you are removing the unknown. I offer an online Facebook group exclusively for guests, where they can get to know the other guests they are going to meet on the day. It gives them a feeling of belonging and being connected, it is less pressured than face to face. When they meet in person they already know these people and can continue conversations they’ve had online. They are not meeting strangers, they are meeting friends.

2. Prepare them for the day. People who find social situations uncomfortable will prefer to arrive early before everyone else. So information in advance about where to park, what the venue looks like and how best to get there will ease their feelings of worry or uncertainty.

3. Introverts don’t want to feel that they’ll be the only one. Reassure them with examples of quotes or testimonials that other guests have given saying how they felt anxious about networking, but they enjoyed the experience much more than they had imagined and were not only happy to do it again, but looking forward to it.

4. Tell them exactly what will happen on the day. Showing them video and photos from previous networking events will give them an insight into what it is really like. So they can see for themselves before they decide. A ‘try before you buy’ type opportunity.

5. A small number of people in an open welcoming place will put them at ease. Crowded pokey places with lots of people and lots of noise will only exaggerate an introvert's apprehension. I specifically design events for a maximum of 12 people in a beautiful tea room vintage boutique called Heartfelt Vintage. It is run by husband & wife team Kate & Will who homecook all our delicious lunches. So guests feel they are spending time with friends in an open warm informal environment. There is no pressure to perform or be anybody you are not.

6. Attract people with similar interests & goals and introverts will feel they belong. Everyone’s passion & energy for their business is high and this breeds security & support among a network.

7. Leading by example. I share my worries & concerns (as the whole group do) with my guests. They can see I have the same troubles as they do. Introverts then feel included, accepted & that there is a real sense of kinship.

Thank you for the contribution from Come Network With Me Tribe! Who without them my networking experiences wouldn't be successful or exist at all!

Come Network With Me is a monthly networking experience for female small business owners & start-ups in Bristol & the South West.

Enlightening, Motivating, Inspiring, Supportive.....

Need I go on? OK I will! Warm, Gorgeous, Fun, Stylish & more!!!

I asked my 'Come Network With Me' guests to describe the event in one word. One word that for them summed it up, how it made them feel. And this is what they said. Isn't this great? :)

Well I'm rather chuffed because most of us have probably at some time in our lives had a not so nice experience with networking. Uncomfortable, awkward, anxious, out of place, bored, waste of time, uninteresting, irrelevant..... any of these sound familiar?

The important bit here to remember is when you find whats right for you then stick with it and keep doing it. 'Not really my cup of tea' rings true here - there are zillions of different types of tea & equally as many different types of networking events. So find your perfect tea match and hey presto you're onto a winner!

If you're wondering if CNWM if your cup of tea? Well try it and find out! What have you got to lose? I can GUARANTEE you'll meet an incredibly lovely bunch of women who run their own businesses, often starting off from scratch. They've made mistakes, they've learnt a lot, they've gained enormous amounts of experience, they've won new clients & new business.

Most of all they are strong positive inspiring women. Just my 'cup of tea'.

 

Take a look HERE for all upcoming CNWM events. See you soon for a refreshing style of networking!

Photography: Visuable