Social Media Strategy

I was interviewed by a Journalism student about social media and this is what I said.

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Why is it important to maintain good social media profiles?

It is crucial to maintain a consistent social media profile that truly represents your business with high quality interesting & valuable content because in today’s media world your social media profile could well be the first point of contact for your prospective client.

If your profile is inconsistent and lacking in providing your target audience with inspiring & entertaining content then they are likely to unfollow you on social media and not think positively towards your brand.

I often talk about a Trust Tree. Every communication on social media is an opportunity for your ideal customer to be putting a leaf on their Trust Tree. The more touch points you have with them the quicker they can fill up their tree, the more stable your relationship is with them the more likely it is they are to have confidence in you & what you offer and therefore buy from you.


Do you think they act as the modern version of CVs?

If you are looking for employment then I believe a well crafted CV plus a smart, tidy & active LinkedIn profile is the perfect match. It’s also important to remember that your activity on other social media platforms will be taken into account! So always be mindful of what you say and do on social media. I once heard someone say ‘Don’t do anything that you’d be embarrassed for your Granny to see’!


Tips on maintaining professional accounts?

My top tips would be:

  1. Know your target audience - really really well!

  2. Niche as much as possible so that your marketing is more efficient & streamlined and you’ll connect quicker & easier with your potential customers

  3. Do one platform well before embarking on another one

  4. It’s better to manage a few platforms effectively than try to be on all of them. You’ll only dilute your message

  5. Be consistent

  6. Be active

  7. Be genuine, authentic & engaging


Which is the best platform for what? (e.g: Instagram for fashion for example)

Typically people say if you have a product based business then you should use visual platforms like Instagram & Pinterest. And if you have a service based business you should use platforms like Twitter & LinkedIn.

It all comes down to knowing your customers - where do they go for information? What platforms do they use? Where are they most likely to buy from you? THIS is where you should be.


How do you think social media can launch someone the career of their dreams?

Social media can definitely be the key to launching someone’s dream career! I believe wholeheartedly in this, that’s what I’ve built my business on! Helping others set up, establish & successfully grow their dream business from nothing to something incredible where they are adding value to their clients lives on a daily basis and making an important and heartfelt contribution to their community.


What makes an account stand out?

The attributes of a successful social media account, that make it stand out from the crowd are:

  1. Daring to be different

  2. Having a strong clear brand identity

  3. Knowing your clients and speaking directly to them & involving them in your business, so they actively take part in the journey with you.


What is your opinion on bloggers and their increasing number?

I think it is marvellous that blogging as a career has become so accessible for people especially with its flexibility for working hours etc so ideal for parents, students & older generations.

Although there is a feeling that it is becoming rather over saturated, but saying that I still see great value for small businesses to collaborate and team up with bloggers for reciprocal benefits.


I'd love to hear your opinion on any one or more of these questions. Feel free to comment or email me sarah@sarahcook.co.uk

Its More Than Just A CV

    Gone are the days when people used LinkedIn as an online CV. And if you’re still thinking that it’s only purpose then think again!       Aesthetically LinkedIn is right on trend. With recent updates it’s no longer a stuffy old place just for men in suits (sorry no offense to men in suits!). It’s mobile friendly and modern, and I believe they’ll continue to stay on top of their game in terms of the user experience & new innovative design features.       So as a small business owner what you really want to know is ‘is it worth my effort?’ And my answer is a big fat YES!       Unless you have all the clients you’ll ever need for the rest of your working life…. But then I would still encourage you to have an up to date profile on LinkedIn. And by the way if you are at full capacity in your business - congratulations!       For the majority of us we wouldn’t mind a few more clients and depending on the nature of your business & your clients life cycle it would be a natural part of your regular process to have a constant flow of customers.       A constant flow of customers…. Sounds like a dream doesn’t it?       There are 2 key steps to achieving this.     Step 1: Voice your opinion on issues that relate to your subject matter and issues that your ideal clients care about. Post articles & updates that reflect the quality of your work & the types of businesses that you work with.    Step 2: Do step 1 CONSISTENTLY!        Take an outsider's view of your LinkedIn presence and ask yourself these 2 questions:       ‘Am I demonstrating that I’m an expert in my field?’       ‘Do I come across as a friendly, genuine, approachable and helpful person?’    If you are answering no, then review your current LinkedIn activity and make these small changes to make a big difference.    So wouldn’t you agree it’s a lot more than just a CV?    If you’d like to know how I can help you utilise your LinkedIn profile to find more clients and & raise your visibility then please get in touch. I have 121 training & group workshops       ** LinkedIn Workshop July 5th in Bristol, ticket sales close Wednesday 28th June**    Click  here  for Ticket Sales.    

 

Gone are the days when people used LinkedIn as an online CV. And if you’re still thinking that it’s only purpose then think again!

 

Aesthetically LinkedIn is right on trend. With recent updates it’s no longer a stuffy old place just for men in suits (sorry no offense to men in suits!). It’s mobile friendly and modern, and I believe they’ll continue to stay on top of their game in terms of the user experience & new innovative design features.

 

So as a small business owner what you really want to know is ‘is it worth my effort?’ And my answer is a big fat YES!

 

Unless you have all the clients you’ll ever need for the rest of your working life…. But then I would still encourage you to have an up to date profile on LinkedIn. And by the way if you are at full capacity in your business - congratulations!

 

For the majority of us we wouldn’t mind a few more clients and depending on the nature of your business & your clients life cycle it would be a natural part of your regular process to have a constant flow of customers.

 

A constant flow of customers…. Sounds like a dream doesn’t it?

 

There are 2 key steps to achieving this. 

Step 1: Voice your opinion on issues that relate to your subject matter and issues that your ideal clients care about. Post articles & updates that reflect the quality of your work & the types of businesses that you work with.

Step 2: Do step 1 CONSISTENTLY!

 

Take an outsider's view of your LinkedIn presence and ask yourself these 2 questions:

 

‘Am I demonstrating that I’m an expert in my field?’

 

‘Do I come across as a friendly, genuine, approachable and helpful person?’

If you are answering no, then review your current LinkedIn activity and make these small changes to make a big difference.

So wouldn’t you agree it’s a lot more than just a CV?

If you’d like to know how I can help you utilise your LinkedIn profile to find more clients and & raise your visibility then please get in touch. I have 121 training & group workshops

 

** LinkedIn Workshop July 5th in Bristol, ticket sales close Wednesday 28th June**

Click here for Ticket Sales.

 

Why Twitter is like Dating

It’s not ok to just be on Twitter. I often hear people say “I’m on Twitter” as if this ticks the Twitter box on their social media plan. Well I’ve news for you…. It’s not enough, it just won’t do! It’s like going to a party hoping to find a boy/girlfriend but not actually talking to anyone. Ok yes you went & maybe soneni might have noticed you and then maybe they decided to say hi or maybe not. Maybe they were more interested in those that approached them and therefore forgot about you. That’s quite a lot maybe’s, isn’t it?

 

Attracting new business & being noticed by potential clients & collaborators is no different. It’s pretty similar to dating. And if it helps to make this comparison then do it! Twitter is the most misunderstood platform so us whatever analogy to understand it well & use it to its full potential.

 

Imagine this scenario. You see a guy at a bar you’d like to get to know a little more shall we say. Which option do you think you’d get the best chance of getting his phone number?

  1. Completely ignore him. Remain talking within your circle of friends about things that interest you. Keep your fingers crossed that he’ll notice you.

  2. Be brave, approach him and start a conversation. Ask him questions about his interests. Listen to his answers, be genuine, honest & friendly.

My point is when you want your perfect clients to notice you & buy from you, you have to notice them. You have to show an interest in their interests. This is crucial because you need to be confident that your business client relationship is a good match. When you find these matches you’ll have very happy customers & we all know what happy customers do = share their experiences & tell their friends (to you and me this is called Social Media!)

So please don’t just be ON Twitter, but DO Twitter. Start conversations, seek out other businesses to collaborate with, take time to build & nurture new relationships.

All good relationships (business & personal) need energy, commitment, time & patience. This nurturing & growing stage is a whole other blog in itself!

Remember Twitter as the dating stage. So get out there and start flirting! (professionally speaking of course).



If you’d like to book a 121 Twitter tutorial please get in touch to find a convenient time for you - sarah@shcsocialmedia.co.uk

Three reasons why running is like social media

It is well known that I love running (I post pics of my pink trainers and places I’m running on social media quite a bit) and it is well known that I love social media (I am hugely passionate about unravelling the mysteries of social media for small businesses so they can benefit from this awesome online world).

So let’s kick of with the first similarity.

No1: It hurts at the beginning

If you are new to running or you are returning to running after a break (like having a baby!) then yes it can be really hard and yes it can really hurt! But as they say there is no gain without pain. This is like social media, before you step into this apparently confusing rather baffling world of tags, hashtags, mentions, retweets, shares & other oddities you may feel some pain. This is in the form of resistance, uncertainty, fearing change & fearing the unknown. But do not fear. Because a) the pain is short lived & b) I can minimise the pain for you.

No2: Little & often is best

If you think going out running in your local park for a quick jog once a fortnight is going to improve your fitness, stamina, endurance, health and so on then I’m sorry to tell you it isn’t! Well no that’s not exactly true, all exercise is good exercise but if you’re serious about running (read serious about your business) then you need to be training at least 3 times a week with a schedule to improve your fitness levels and challenge yourself.

Ok so let’s translate this into social media terms: if you post on Facebook on a random basis, say once a fortnight like our jogger then you are not going to get anywhere near where you’d like to get with your social media. Likewise if you tweet occasionally and expect to gain new followers and engagement then you’ve got the wrong idea. So often clients say to me ‘I’m on Twitter, but I’m not getting any followers or RTs’ The key word is ON. That’s it they are on Twitter. Yes, but they are not DOING Twitter!

Organise yourself a schedule to ensure you are CONSISTENT with your posts & tweets…. Little & often is the best strategy here. If your plan is to run a 5k within 3 months you’d need to start off running little and often, then build up the distance until you’re able to run 5k without stopping.

No3: The results can be astonishing!

I’ve heard so many people say how running has changed their lives and they’ve achieved a personal goal, maybe a new distance or PB or even a marathon when they never thought it would be possible. But they didn’t get there through an occasional spur of the moment run. OH NO! They got there through sheer hard work, dedication, training, commitment, perseverance & drive! Apply all these principles to your social media and you could be achieving incredible results too! I know its possible! Why? Because I’ve done it myself and I’ve helped clients do it too.


If you’d like to book in a complimentary social media strategy session where I can help you to see how you can achieve results with your business, then please click here & I look forward to helping you.

Are you neglecting yours?

You wouldn’t dream of letting passers by see your shop window display like this, would you? So why not give the same care and consideration for your online shop window? Your potential customers might find your business for the very first time on Social Media and their first impression of you (remember first impressions last!) is what they see on your Facebook page (I’m not talking about photos of your kids and you walking the dog! No, no I’m talking BUSINESS! Your Facebook Fanpage - although I’m not keen on this rather old fashioned term so lets call it your Business Page as opposed to your Personal Page).

What people see when they land there is important, it’s VERY important! If it doesn’t look open, inviting, welcoming or friendly do you think they’ll stay? Do you think they’ll want to come in and browse or chat? Nope, I don’t think so either. You’ve probably got about 3 seconds to convince them that they DO want to stay and find out more about you and your business. 3 seconds… that’s not very long is it? So my question to you is if you were visiting your page, what would you think? Give yourself 3 seconds and then decide: Am I staying or am I going? Think. Like. Your. Customer.