Our CNWM The Expert Series brings you a diverse range of exceptional guest experts.
Each expereince will combine a learning & practical session, so be prepared to get stuck in!
We're delighted to kick off the series for 2018 with Brand Strategist from Visuable Lidia Drzewiecka, who specialises in making brands brilliant!
Getting clear about brand identity and image is important for every business owner – when you know who you are and what you stand for, it becomes easy to explain what your business is, what it does and what the value of what you offer is. It also allows you to understand what image and visual presence you’ll need to create for yourself and your business so that you connect with your audience on a deep emotional level.
In her “Define Your Brand” Workshop, Brand Expert Lidia Drzewiecka will help you pin-point things like your essence, mission, values, strengths and personality of your brand whilst also helping you define the visual aesthetics that your ideal audience is likely to connect with.
The morning part of the workshop will be all about clarifying your brand identity, whilst in the afternoon you’ll visualise your newly defined vision through Pinterest where you’ll create a concise image of yourself and your brand through the juxtaposition of photos, colours, typography, patterns, interiors, outfits and designs that reflect who you are and the positioning of your brand, in a visual way.
The workshop will result in increased clarity around who you are, how you want your business to be positioned within the marketplace and a development of visual summary of your unique brand identity. You’ll be able to use your brand blueprint as a tool to guide all the decisions you need to make in your business. Whether it’s designing your brand or website, planning the locations and storyline for your photo-shoot, crafting the look & feel of what you share on social media, or even deciding where and what to wear for your client meetings for maximum success factor.
A strategically designed brand image is a powerful tool to help you showcase professionalism, differentiate yourself, build an expert profile, be memorable, communicate your message and paint an authentic and interesting picture of yourself and your business that your target audience will be drawn to.
Lidia is a passionate, inspirational and transformational Creative Director. Her clients rave about her ability to extract a clear vision, turn that vision into reality and create an online identity that they are proud to show off.
From an extensive career in marketing, photography and web design to a successful business owner, Lidia is synonymous with innovative, insightful and high-quality work.
Lidia launched Visuable in 2015 and she’s worked with over 100 brands internationally, transforming their visual identities in a way that has not only lead to business growth but also inspired personal and business confidence.
**Photographs taken from this event may be used for social media & other marketing purposes, please notify firstname.lastname@example.org if you do not wish your photo to be used.
**Please bring a laptop with you for this event.
**Please contact us if you have specific dietary requirements email@example.com
**Tickets are non refundable & non transferable